NST loses more readers

The latest report from Nielsen Media Research (NMR) indicates that the No. 3 English Paper (daily circulation 135,000) has lost another 13.3% in daily readership since Kalimullah Masheerul Hassan took over as the Group EIC on January 1.

Significantly, the pull of gavity was at work. The 2004 general election and the high-octane spin-doctoring around the announcement of Pak Lah's Cabinet did not help boost readership for the Big-Mind Big Man's paper. more...